When it came to choosing the products for my June You Beauty Discovery box, the L’Oréal Infallible 24H Lip Colour caught my eye straight away. I chose the shade 110 Timeless Rose which is a cute pink colour.
As you can see from the picture below, the gloss has a lot of glitter and shimmer in it which took me by surprise. It’s a bit of a shame really because if it weren’t for that, it would be such a perfect gloss for wearing all day long. As it is, I feel a bit ridiculous wearing it in the day time.
The most interesting thing about this product is it’s unusual 2 step approach. First up there’s a laquer to apply to your lips. At first it feels really wet and sticky, then it goes tacky, and eventually dries out completely. Unfortunately, the glitter then feels really rough and fairly unpleasant.
The other end of the product is a conditioning balm which is supposed to add moisture back into your lips and condition them. That smells incredible – like strawberries. It makes your lips feel much nicer and also look really glossy.
24 hours might be a bit of an exaggeration, but wow the colour just lasts and lasts. I’ve never experienced anything like it. You can eat and drink and go about your usual business and the colour stays put. It fades slightly in the centre of your lips, but no where near how a normal lip colour fades. The colour also doesn’t transfer at all once it’s dry, which is pretty amazing.
The slight downside to the long lasting formula, is that it’s pretty difficult to remove at the end of the day. You’ll need to use makeup remover on your mouth which is odd.
I was super happy with the long lasting formula, 2 step application, and colour, but overall I was still disappointed. I think that’s because the product doesn’t live up to its full potential. If it wasn’t so incredibly glittery, you could pop this on and wear it all day and just touch it up for the evening. As it is, it’s more of an evening lip product, which isn’t really what I was after 😦